Every PR agency does media relations, but MSCOMMS does it differently.
First, we don’t create coverage simply for the sake of it – hundreds of media clips may feel good, but if they don’t shift perceptions and advance your business and communications goals, they’re not providing value.
Second, we’re systematic in how we produce and distribute content. We insist on high-level content writing thatyieldsnearly finished texts, requiringfrom the clientonly a brief final review. The media visibly rewards our ability to deliver clear content that’sreliable, user-friendly and easy to leverage.
Third, we understand how a story travels across channels, markets, media and social networks. We know how to manage a story, to generate buzz, to be relevant and to get results.
Finally, through our affiliation with Burson-Marsteller, we are particularly well-positioned to launch simultaneous integrated media campaigns in multiple markets, multiple languages and across all media platforms (print, television, radio and digital media).
Our media relations expertise includes press releases, media alerts, bylined articles, interviews, feature stories, news hijacking, press briefings, press conferences, media training and more.