Privacy Policy https://mscomms.co.il
Last updated: 7.9.2025

This Privacy Policy describes how the website handles personal information (“Information”) collected as part of its various services (“Services”), concerning the following individuals (“Data Subjects”):
A. Users who register for the site’s services or users who request to return to them or receive additional information about the services, whether for themselves and for their personal use or on behalf of the organization, including various people whose information is used to receive a service.
B. Site visitors, existing and potential customers and users, business partners, participants in our events and anyone who comes into contact with our websites including online ads and content, email or other communications under our control.
This document describes:
What information do we collect?
What are the purposes for which the information is used?
Where and for how long is the information stored?
To whom will the information be disclosed?
How do we use cookies and other tracking technologies?
How will we communicate with you?
How do we secure the information?
How can you exercise your rights in relation to the information?
General notices and contact
This policy applies to you to the extent that you are one of the data subjects described above (“you” or “you”). Please read it carefully, make sure that you understand it and that you agree to its contents. Use of the Services and/or the Site constitutes your agreement to our Terms of Use and this Privacy Policy, including the processing of information concerning you in accordance with the following.
You are not legally obligated to provide us with information concerning you, and its provision depends on your desire and consent, but without it we will not be able to give you access to and actually provide the services, or offer an optimal user experience on the site. Accordingly, if you do not agree to the provisions of this document, or you object to the processing of information concerning you, please refrain from using the services, including browsing the site or any other use.
In addition, you may submit a request to us to exercise your rights as detailed in Section 8. If you are using the Services on behalf of a customer or business partner of ours, please contact the account manager in your organization with any questions or requests related to that account.
This policy applies to all genders, and is written in the masculine form for convenience only.
1. What information do we collect?
Information about users: The services allow you to contact us by phone or email, or leave details via contact forms on the site, or send a WhatsApp message. For this purpose, the site collects and processes information about private or business users (including representatives on their behalf), and/or those for whom the services or information intended for them were received by another user, as detailed below:
User Profile: Name, email address, mobile phone number you chose to send;
Associated Message Details: Description of the requested service and any other information you chose to provide in connection with receiving a service;
Ratings and feedback provided by or in connection with users;
Service usage data: technical usage data, statistical and aggregate information and activity records, connection and disconnection times from the service, IP address and connectivity data, device data and application data (such as type, operating system, application ID, advertising ID, application and browser versions, location, time zone and language settings),
Recording and analyzing interactions with the application and associated notifications, as well as cookies and pixels installed or used in connection with the device from which you connected; Direct inquiries and communication with us: details and content of conversations (written or recorded) and correspondence provided to us via online forms, verbally, by email and/or in chats such as customer service, support and training.
Information about site visitors, existing and potential customers and users, business partners, participants in our events and anyone else who comes into contact with the site:
We collect the aforementioned information directly from you and/or as a result of your interaction and use of our services or the site: through third parties such as our customers, our service providers (as detailed in Section 4), and our business partners.
In the event that information of the types listed above concerns entities other than individuals (such as a company or organization’s phone number), it will not be considered “information” and this Privacy Policy will not apply to it.
2. What are the purposes of using the information?
We collect and use information for the following purposes:
Providing the services, including ancillary services: for example, operating or making the website accessible,
Making decisions based on automated systems regarding the use of the services;
Contacting you at your request and/or with general or personalized communications related to the Services, as well as with marketing communications that may be of interest to you (as set out in Section 6);
Developing and improving the Services and personalizing your and others’ user experience, based on common or individual preferences, experiences and issues
Evaluate, test and monitor the Services to identify and resolve faults and bugs and to improve and develop new technologies and features in the Services;
Generate insights related to the use of the Services and the Site that allow us to maintain and improve the Services and our marketing, advertising and sales activities
Producing and presenting advertisements and marketing content more effectively, including contextual, behavioral and interest-based advertising, based on the activity of users and visitors to the Site, their preferences and other data available to us or to our service providers (as defined in Section 4) or our business partners;
Identifying and realizing opportunities for business growth through customized experiences and a stronger local presence, including through organizing, sponsoring or participating in events, benefit programs, promotions and various sales promotion initiatives;
Information security and protection of our business activities and the rights and interests of the site and its employees, its service providers, its customers, visitors to the site, users, or any other person or entity, including to prevent or reduce the risk of fraud, scams, or any other prohibited or illegal activity;
Creating aggregate statistical data or data that has been anonymized and de-identified or cannot be linked to any person identified by reasonable means, even indirectly, which we or our business partners may use to provide and improve the Services, or for any other purpose;
Sharing information regarding company employees (such as name, contact information) with users, business customers and authorized authorities (such as the police and regulatory bodies), if we believe this is reasonably necessary for the purposes of investigating, handling and reporting incidents, inquiries and complaints;
Compliance with any requirement that applies to us by virtue of the provisions of the law and the competent authorities, including court instructions and orders, and any additional action that may require the use of information concerning you and for which we will obtain your prior consent in accordance with the law.
3. Where and for how long is the information stored?
Where is the information stored: Information concerning you will be stored in our information systems and those of our service providers (as detailed in Section 4), who may hold or have access to the information in order to provide us with certain services.
Duration of information retention: We may retain information relating to you for as long as it is reasonably necessary for the purpose or purposes for which that information was collected or created by us (as set out in Section 2), and no later than

All in accordance with our data retention policy and subject to legal requirements. Unless otherwise provided by law or a binding agreement, we are not obligated to retain information about you for any fixed period of time, and we may securely delete it at any time and for any reason. If you have any questions about our data retention policy, you can contact us using any of the contact methods shown on the site.
4. To whom will the information be disclosed?
For the purposes set out in this Privacy Policy, we may disclose information about you to third parties and other recipients, as described below:
Service providers: We use external companies and various third parties to provide us with solutions and services that complement our services or support our operations.
These may include information storage services, information security and cyber protection, fraud detection and prevention, data monitoring and analysis, email monitoring and distribution, advertising and marketing, social media, content providers, call recording and analysis, customer management, support services, as well as consultants in the business, legal, financial, etc. (collectively, the “Service Providers”). Service providers may have access to information about you in accordance with the service they provide and the specific purpose for which we have contracted with them, and they will be permitted to use this information solely for that purpose.
Sharing information between users and the company’s employees or representatives: In order to provide the services, we share with the company’s employees or representatives’ information relating to users and/or those who ordered the company’s services, and also share with users who received service or information relating to the company’s services, as applicable (name, telephone number and similar information).

In cases where a service order is made through one of our business partners, the aforementioned details may also be provided to that partner for the purpose of performing the service.
Event partners: When you register for an event that we organize, participate in, or sponsor, subject to your consent as required by law, we may share your registration information with others, including the event organizer, host, and/or sponsor, service providers, and speakers, so that they can contact you with relevant offers and information or for promotional and marketing activities related to that event.
Compliance with the law and the courts: In exceptional cases, we may provide information concerning you to competent authorities and enforcement agencies or grant them access to it, with or without prior notice to you, depending on the law applicable to us in the circumstances (including by virtue of any reporting mechanism established in coordination with a competent authority, subject to law).
If we believe in good faith that (a) we are legally obligated to do so (for example, by virtue of a court order or a mandatory request from a competent authority); (b) it is necessary for the investigation, prevention or suppression of illegal activity and other suspected or known wrongdoings or offenses; and/or (c) it is necessary to protect the integrity and security of the Services.
Protection of rights and safety: We may provide information concerning you to the parties listed above or to other parties, without prior notice, if we believe in good faith that doing so will legally, appropriately and proportionately help protect the rights, personal safety or property of the site, its service providers, its customers, website visitors, users or any other person or entity.
It is clarified that we may share information concerning you in other ways, if you have given your consent to do so, if we are legally obliged to do so, or if we have made the information anonymous in a way that does not allow you to be identified by reasonable means, even indirectly.

5. How do we use cookies and other tracking technologies? Cookies: Our sites and services use “cookies”, as well as pixels, anonymous identifiers and other tracking technologies, to collect data about the duration of your visit to the website and services, the pages you visited and where you came from, your internet service provider information, IP address, general location of the device and so on.
This data is collected to help us operate the Site and Services, secure them and ensure their proper operation; monitor, evaluate and analyze their performance, improve and enhance them; create a personalized user experience for you; evaluate the effectiveness of our marketing and advertising activities
and to present you with personalized marketing content, including on third-party sites and services; all for the purposes detailed in this Privacy Policy. For more information, please see our Cookie Policy.

Google Analytics: We use Google Analytics, which collects data such as the frequency of your visits to the website, the pages you viewed, and external sites you visited at the same time as or before you connected to our website, including by tracking mouse movements, typing, and similar interactions.
We do not combine the data collected through Google Analytics with information that identifies a specific surfer or user. Google’s ability to share and use data collected by Google Analytics about your visits to the site is limited by the Google Analytics Terms of Use and Google’s Privacy Policy. For more information about how Google collects and processes information in connection with Google Analytics, see here. For information about your ability to opt out of the use of information about you by Google Analytics, see here.

6. How will we contact you?
Service and operational notices: We may contact you with important information regarding our services.
You can control some of these through the notification settings available in the app, or through the notification settings on your mobile device.
Advertising, activities and marketing offers: Subject to obtaining your consent in accordance with law, we may contact you with messages of a marketing or advertising nature, for example regarding improvements to our services and new services, events, marketing activities, special offers, and any other information that we believe may be of interest to you.
Such notices may be received by email, text message, “pop-up” notifications to your mobile device, phone call or any other means available to us to contact you, including through our Services and Website, or through our marketing promotions on any other website or platform.
If you do not wish to receive such advertising from us, you may request to be removed from our mailing lists at any time by contacting us via any of the contact methods listed on the site, or by following the instructions that appear in the messages sent to you regarding “removal from mailing list”, “unsubscribe”, “change email preferences”, and the like.

7. How do we secure information?
We take appropriate physical, technological and organizational security measures in accordance with accepted market standards to protect the information stored by us and our service providers, and to reduce the risks of theft, damage, loss of information or unauthorized access or use of information. However, it is important for you to be aware that regardless of the security measures taken, Today, it is not possible to completely secure information and accordingly, we cannot guarantee absolute protection for information stored with us or by our service providers against any malfunction, hacking, intrusion or other types of misuse.
8. How can you exercise your rights in relation to information?
If you wish to exercise your rights under the law to review the information concerning you that we hold about you, and in the appropriate case to request that we correct or delete such information, you may do so by contacting any of the contact methods listed on the website.
If necessary, we may ask you to provide additional details and documents or take additional steps so that we can verify your identity and ensure that information is disclosed only to those to whom it relates. This verification may include presenting identification. Such additional details and documents, as well as your correspondence with us regarding your request, will be retained by us for legal purposes (such as documentation of identity verification of the person requesting access to the information) in accordance with Section 3.
It is clarified that the rights that the law grants you regarding information concerning you are not absolute. Accordingly, there may be situations in which we may or may not be required to refuse to provide you with the requested information, in whole or in part, with reasons as required by law.
9. General Notices and Contact
Updates and Amendments: This Privacy Policy may be updated from time to time by posting a revised version of it on our Services. In general, the updated version will be effective from the date of posting. However, if we believe that such update or amendment includes material changes, we will post a prior notice.
Within the Services or by other appropriate means of communication available to us. At the end of the period specified in that notice, all amendments will be deemed to have been agreed to by you.
Links to external websites: Although our services may include links to third-party websites and/or the services they offer, we are not responsible for how third parties handle information about you.

Such external sites and services, and any information that may be provided or processed through them, are subject to the privacy policies and terms of use of those external sites and services, and not to this Privacy Policy.

We encourage you to be aware when you leave our website and services for other websites, to carefully read the privacy policies and terms of use of those websites and external parties, and to ensure that you agree to what they say. This privacy policy applies only to the services of this website.
Information about children: We do not knowingly collect information from children under the age of 16, and we do not intend to process or retain information relating to such children. If we become aware that a child under the age of 16 is using the Services in a way that involves the collection of information relating to them, we will prohibit and block such use to the extent possible, and will use reasonable efforts to promptly delete any information we hold about such child.
(Except for information that we are required to retain for legal purposes.) If you believe that such information may be in our possession, please contact us promptly using any of the contact methods listed on the Site.

 

Privacy Protection Inquiries:
You can contact us with any matter relating to this Privacy Policy, using any of the contact methods listed on the Site.
Contact: If you have any comments or questions regarding this Privacy Policy or anything related to your privacy in the information stored with us, please contact us using any of the contact methods listed on the Site.