About Us

Mscomms was established in 1988 and became one of the very first PR agencies catering to the high tech industry. Throughout the years we expanded our market outreach, working with companies in various domains including Information Technology, Telecom, Cyber Security, Data Science, Cloud Computing, Energy Management, Electronics, Aviation, Defense, Semiconductors, Biotech, Medical equipment, Pharma, Real Estate, Business  Services (investment brokers, lawyers,  CPA, analysts), consumer goods, consumer gadgets and more.

Our clientele ranges from startups to large enterprises and public companies, and from Israeli to multinational companies with facilities in Israel.

Whether it’s to support sales targets, employer brand reputation, or other crucial business moves, we’ll help you tailor your story to various media channels, in order to become and stay relevant, generate buzz and drive action.

The Team

MSCOMMS team comprises seasoned public relations experts, passionate about their work and the impact it has on businesses and people. Our deep understanding of the media, the relationship we cultivate with the press and our ecosystem, along with our long-standing reputation for high credibility, enable us to effectively promote our customers’ stories. 

Iris Bendit, the owner and CEO of MSCOMMS, has accumulated over 20 years of experience in public relations, journalism, and marketing. Her comprehensive experience with both sides of the media industry, and her work with leading brands on an international level, have enhanced her outlook with an insider’s view of the interests, trends, and methodologies of the media and business worlds. 

Iris works closely with all MSCOMMS media experts, customers, external partners, and the press, in order to effectively achieve media prominence. Moreover, Iris personally provides MSCOMMS customers with strategic consulting and crisis management.

Customers' Testimonials

It’s a great challenge to navigate between the customer’s needs, goals and expectations and the media requirements, in the dynamic and complex communications arena. When our customers recognizes our efforts and willing to share their appreciation, that’s a pure joy.
Here is a sample of customers testimonials. More references can be provided upon request.
Erez Tsur

Experienced Business Leader,
high-tech Chairman IATI, Board Member at the
Israeli Innovation Authority (IIA)

Along the years of my career managing companies and leading board of directors, I have been partnering with MSCOMMS to promote the companies’ brand and public relations. Working closely, MSCOMMS team enabled us to leverage their deep relationships with the media and their vast field experience and deliver reoccurring great results, every time, with persistence.

Ofer Witkon

Israel Country Manager, IWG Group (Regus, Spaces)

Since starting working with MSCOMMS, we are enjoying a much better exposure in the local press with various items and appearances. I like the proactive approach of the team that pushes us to do more and get more. The responsiveness and quality of service are also appreciated. Working locally within a global organization as ours is demanding and complex but MSCOMMS are maneuvering successfully. I am happy to recommend their services.

Baruch Gindin

CEO, Comset

I was blessed to work for about 20 years with the MSCOMMS team as the CEO of Gartner Israel. They took us from a quite modest status of visibility and built us strong market awareness and strategic position among the technical circles, up to the CXO and ministerial levels. MSCOMMS proved their ability to identify the customer needs, phrase the messages according to the target audience, and keep the interaction continuously. The professionalism, personality, integrity and dedication of Iris and the great team, helped Gartner to position itself in the Israeli market, as a leader in the Hi-Tech and IT markets. We felt lucky to work with the best talents in Israel’s PR industry.

Idan Mor

Investment Director, Centrica Innovations.

The MSCOMMS team has been very professional and effective in supporting Centrica Investment activity in Israel. From launching our CVC fund up to the day-to-day awareness activity, they provide broad PR coverage which yielded great results and helped us meet new investments and co-investors. Highly recommended PR partners.

Sharon Nimirovski

Owner & Chariman, WHITE-HAT

Working with MSCOMMS gives you the feeling that you are the only one who matters and everything is around your company’s needs. Furthermore, their industry network and the connections they possess, are a great asset to their customers

Dr. Orna Berry

Entrepreneur, Scientist, Senior Manager, and
former Chief Scientist of Israel –

My great appreciation and gratitude to MSCOMMS, that advised me for so many years with professionalism, friendship, and loyalty, above my expectations. They knew how to bridge between my direct approach and the right messages to varied audiences.

Shlomi Liberman

Director of Operations,
Dell Technologies Israel R&D Center

We've been working with MSCOMMS for many years, and they have been a great supportive asset throughout many different business situations. With their wide experience, they can easily anticipate press reactions to various approaches and accordingly, they have helped us build a stunning media presence in Israel. Moreover, they are extremely pleasant people to work with. We highly recommend MSCOMMS media skills and capabilities.

Haim Teichholtz

VP of Commercialization,
C4I and Cyber Division at Elbit Systems Ltd

I've worked with MSCOMMS, who led the PR & events strategy for Alcatel-Lucent in Israel. Their responsibilities covered both positioning and strategy of the company, its sales efforts and branding the R&D center in Israel. It was a pleasure to work with true professionals. Iris and her team took full ownership, invested energy and effort, came with innovating ideas and out-of-the-box thinking that helped to promote the company in the Israeli market. MSCOMMS team brought vast experience of working with international companies and helped with the internal alignment. All of that came with very pleasant and "can do" attitude.

Karni Marshak

Senior Marketing Manager - MEE (Israel, Greece) at VMware

I've worked with Iris and MSComms very closely for 3 years in my role as EMC Israel's marketing manager. It was a great pleasure, personally and professionally. We went a long way together and achieved amazing results. I'd like to mark the professionalism, the close relationship with journalists, and the creativity while standing in time limitations and keeping an open mind by supporting the client in various issues. I knew I could count on Iris and the team blindly to do their job the best way possible

Sarit Lamerovich

Global Marketing & Branding Expert

Iris and the MSCOMMS team are the most talented and smart media company I have ever worked with. MSCOMMS is not only a PR agency, they are a business partner helping companies achieve business goals. Iris Bendit is a true professional with a proactive approach adding to that her great personality and her "can do'' attitude at every stage of the PR process

Zohar Gendler


NGT3 is an early-stage VC, focused on medical technologies. We’ve been working with MSCOMMS for several years now, getting support for us and for our portfolio companies.
mscomms are exceptionally creative in finding the story, the angle, and the right media channel to publish. Both Iris and her staff are professional, service-oriented, very pleasant, and doers – pushing every opportunity and creating opportunities, to get maximal exposure

Serap Akin

Brand & Corp Communication Director,
Elexus Resort & Spa, Cyprus

MSCOMMS has been hired to increase Elexus brand reputation on the Israeli market as a leading luxury vacation choice throughout the year. The team provided us with local influencers marketing and digital PR services. It was a great pleasure to cooperate with MSCOMMS. They are strategic thinkers and solution-oriented, with an excellent ability to understand the client’s needs and utilize their strong network connections in order to position Elexus brand among the right target audiences. In a very short time, they achieved their goals and thus with great pleasure, we can recommend their work.

Tzipi Landesman

Director, Jabil Israel

The launch of Jabil in Israel, came with the mission to find a professional PR firm, that is well equipped to develop a campaign that is customized to our needs, with measurable results.
We had an immediate connection with MSCOMMS team and understanding that they are dedicated professional people with clear methodology of how to address our mission. Their experience and connection were key to our success, and alongside their extraordinary capability to listen – this was the winning factor. We knew that we're in good hands, and that the campaign will be effective and according to our needs. The feedback was indeed immediate, and we received quality coverage in key media which positioned us with the right profile in the market.

Ori Weinroth

Head of Marketing, Google Cloud, EMEA Campaigns & Programs at Google

MSCOMMS, headed by Iris, was our PR agency for Google Cloud in Israel. I enjoyed working with Iris and MSCOMMS during this period - they were professional, proactive, delivered very good quality writing, and obtained our coverage as promised.

Revital Libfrand

CMO, odix

Working with MSCOMMS' PR team created for odix great exposure with the Israeli press. MSCOMMS team has the knowhow and relationship with vast Israeli media channels, which makes their brand awareness work, effective and visible. It's my pleasure working with MSCOMMS.

Roy Oliver

Head of Marketing, Ohh-Med Medical

I would like to recommend our public relations team at MSCOMMS who stood by our side at such a sensitive and critical stage when we entered the Israeli market with a ground-breaking product in the field of urology. MSCOMMS team, led by Iris, provides courteous and professional service, brings creative ideas to the table and allows us good exposure in the various communication channels.

Tamar Dubb

Sales Manager, Neuromodulation and Pelvic Health, Medtronic Israel

I worked with Iris Bendit and MSCOMMS on a project to increase the awareness between patients and Medical HCP of a Sacral nerve modulation therapy for patients suffering from Overactive Bladder.
I had a great experience, an enormous pleasure, and satisfaction from the beginning.
Iris is very professional and has a great attitude. She had excellent ideas and could translate our business goals into suitable messages to the right audience. Iris has so much experience and understanding of how to do things correctly and effectively; she advises and listens, and I feel she is my partner, not only PR.
With much appreciation, I would like to work with Iris and MSCOMMS on future project.
I highly recommend working with Iris and the MSCOMMS team!