About Us

Mscomms was established in 1988 and became one of the very first PR agencies catering to the high tech industry. Throughout the years we expanded our market outreach, working with companies in various domains including Information Technology, Telecom, Cyber Security, Data Science, Cloud Computing, Energy Management, Electronics, Aviation, Defense, Semiconductors, Biotech, Medical equipment, Pharma, Real Estate, Business  Services (investment brokers, lawyers,  CPA, analysts), consumer goods, consumer gadgets and more.

Our clientele ranges from startups to large enterprises and public companies, and from Israeli to multinational companies with facilities in Israel.

Whether it’s to support sales targets, employer brand reputation, or other crucial business moves, we’ll help you tailor your story to various media channels, in order to become and stay relevant, generate buzz and drive action.

The Team

MSCOMMS team comprises seasoned public relations experts, passionate about their work and the impact it has on businesses and people. Our deep understanding of the media, the relationship we cultivate with the press and our ecosystem, along with our long-standing reputation for high credibility, enable us to effectively promote our customers’ stories. 

Iris Bendit, the owner and CEO of MSCOMMS, has accumulated over 20 years of experience in public relations, journalism, and marketing. Her comprehensive experience with both sides of the media industry, and her work with leading brands on an international level, have enhanced her outlook with an insider’s view of the interests, trends, and methodologies of the media and business worlds. 

Iris works closely with all MSCOMMS media experts, customers, external partners, and the press, in order to effectively achieve media prominence. Moreover, Iris personally provides MSCOMMS customers with strategic consulting and crisis management.

Customers' Testimonials

It’s a great challenge to navigate between the customer’s needs, goals and expectations and the media requirements, in the dynamic and complex communications arena. When our customers recognizes our efforts and willing to share their appreciation, that’s a pure joy.
Here is a sample of customers testimonials. More references can be provided upon request.
Sarit Lamerovich

Global Marketing & Branding Expert

Iris and the MSCOMMS team are the most talented and smart media company I have ever worked with. MSCOMMS is not only a PR agency, they are a business partner helping companies achieve business goals. Iris Bendit is a true professional with a proactive approach adding to that her great personality and her "can do'' attitude at every stage of the PR process

Sharon Nimirovski

Owner & Chariman, WHITE-HAT

Working with MSCOMMS gives you the feeling that you are the only one who matters and everything is around your company’s needs. Furthermore, their industry network and the connections they possess, are a great asset to their customers

Zohar Gendler


NGT3 is an early-stage VC, focused on medical technologies. We’ve been working with MSCOMMS for several years now, getting support for us and for our portfolio companies.
mscomms are exceptionally creative in finding the story, the angle, and the right media channel to publish. Both Iris and her staff are professional, service-oriented, very pleasant, and doers – pushing every opportunity and creating opportunities, to get maximal exposure

Serap Akin

Brand & Corp Communication Director,
Elexus Resort & Spa, Cyprus

MSCOMMS has been hired to increase Elexus brand reputation on the Israeli market as a leading luxury vacation choice throughout the year. The team provided us with local influencers marketing and digital PR services. It was a great pleasure to cooperate with MSCOMMS. They are strategic thinkers and solution-oriented, with an excellent ability to understand the client’s needs and utilize their strong network connections in order to position Elexus brand among the right target audiences. In a very short time, they achieved their goals and thus with great pleasure, we can recommend their work.

Tzipi Landesman

Director, Jabil Israel

The launch of Jabil in Israel, came with the mission to find a professional PR firm, that is well equipped to develop a campaign that is customized to our needs, with measurable results.
We had an immediate connection with MSCOMMS team and understanding that they are dedicated professional people with clear methodology of how to address our mission. Their experience and connection were key to our success, and alongside their extraordinary capability to listen – this was the winning factor. We knew that we're in good hands, and that the campaign will be effective and according to our needs. The feedback was indeed immediate, and we received quality coverage in key media which positioned us with the right profile in the market.