As the CEO of an operation which spanned across 15 countries, dealing with complex content, needed to be delivered and understood by our customers, I was blessed to work about 20 years with Iris Bendit and MSCOMMS team. They took us from a quite modest status of visibility and built us strong market awareness and strategic position among the technical circles, up to the CXO and ministerial levels.
Iris Bendit proved her ability to identify the customer needs, phrase the messages according to the target audience, and keep the interaction continuously. Adding to her professionalism, Iris’ personality, integrity and dedication, together with a great team, helped Gartner to position itself as a leader in the Hi Tech and IT markets. We felt lucky to work with the best talents in Israel’s PR industry.
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